Our Story
Founded in 2024, Saturday Box was created by a romance author to make kink more satisfying, accessible, and fun.
Hear it from our founder
When I was teenager, I had the realization that my fascination with damsels in distress was actually a cry for kink.
Even though people have been entranced by power dynamics since the beginning of time, BDSM has historically been portrayed as something for weirdos, misogynists, and the mentally ill. The more I learned about what I wanted, the more I felt a deep sense of shame.
As I got older, I realized that Fifty Shades of Grey was a mainstream movie for a reason. Kink didn't have to mean dungeons and gimp masks. It could be a glittery pair of fairy wings saved for special occasion. Or a bundle of rope and a silky blindfold that you keep in your carry-on.
At Saturday Box, we believe that kink & roleplay are both normal and beautiful instruments of sexual self-expression. Indulging in your fantasies is a powerful act that can bring you closer to your partner. After all, sometimes the best way to find yourself in the bedroom is to try being someone else.
Have fun out there,
Emma
It all comes down to this...
What is kink?
A kink can be any sexual desire that is considered outside of the norm but often refers to BDSM, where one partner enjoys power over the other.
This power exchange can play out in many ways (bondage, impact play, roleplay scenarios, etc.) but the requirement for absolute consent means that either partner can stop playing at any time.
Kink can connect you to raw, wild feelings of desire while still honoring the trust and safety of a healthy relationship.
What does the research say?
The Kinsey Institute surveyed over 4,000 American adults and found that 97% reported having sexual fantasies. 79% wanted to act on those fantasies in real life. In the end, less than a third ever took action - even though a majority of them were fantasizing about their current partner.
It’s so damn hard to open up, but when they actually did something about it, 92% of people said it went as good or better than they dreamed.
When I look at these numbers, I see a culture of shame that keeps a lot of people from true fulfillment.
Why is BDSM considered taboo if 25% of people are citing it as their favorite fantasy?
Why did you create Saturday Box?
I grew up in a community that didn’t really talk about sex except to shame it, but I was branded a Jezebel long before I lost my virginity. Maybe they could sense my recurring dreams about being kidnapped by Jafar. I figured out quickly that I was going to have to forge my own path.
I gravitated toward electrically-charged romances, where the power dynamic drove the sexual tension. Why couldn’t real life be more like that?
It wasn’t until I got married that I fully emerged from my cocoon. With my husband, I experienced a sense of safety that empowered me to experiment with new flavors of submission. I turned my creative energies toward devising a better way for couples to share their fantasies with each other.
I took what I learned writing romance novels, games, and erotic film shorts to create something playful, intimate, and romantic.
Something you could see yourself doing on Saturday night.
How can sexual submission empower women?
Kink can be a radical act of self care. Many sexually submissive women are quite dominant in their normal life. They run around with the world on their shoulders, putting a ton of pressure on themselves to keep it all together.
It’s incredibly powerful to have a space where you can let go and trust someone else enough to take the lead. A partner who can hold space for both your power and your vulnerability allows you to relax into the fullest version of yourself.
We create exciting submissive roles with opportunities for both partners to surprise and delight each other. Being submissive shouldn't put you on the sidelines.
And in case you prefer to play the other way, we created this guide.
How do you come up with the boxes?
Since desire often expresses itself through fantasy, we start with iconic tropes where there’s a clear power dynamic and an opportunity for sexual tension. We’re looking for classic pairings where the average couple is familiar with the broad strokes, but we still have room to innovate.
Our design philosophy is to make sure our players have everything they need to feel confident taking (or ceding) control in the bedroom - without overwhelming them or stifling their creativity.
For example, we have multiple character cards for each role, so people can really make it their own. We recognize that different partners may have different levels of experience, so we also include a starter adventure that focuses more on sensuality (with options to add kink and roleplay elements if desired).
To learn more about our approach, check out How To Play.
Where does the name Saturday Box come from?
Saturday is often cited as the most common day of the week to have sex. It’s the first day of the weekend, and it may be the couple’s first chance to give each other focused attention.
We want to help people to see a kinky experience as a high point of their week, a special occasion that can become a regular part of their sex lives, and not something so intimidating.
Additional info about our products and policies can be found in the FAQ.
A Brief Timeline of Kink in the Media
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2002
Secretary
James Spader and Maggie Gyllenhaal portray an eclectic BDSM relationship between a dominant lawyer and his submissive secretary.
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2010
Modern Family
Phil and Claire Dunphy start a beloved Valentine's Day tradition of roleplay hijinks on ABC, a major cable network.
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2015
Fifty Shades of Grey
Following the release of the bestselling novel, Fifty Shades of Grey becomes one of the highest grossing R-rated films of all time.
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2020
365 Days
Polish series takes Netflix by storm with a dark romance about a mafia boss who kidnaps a woman and gives her a year to fall in love with him.
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2024
Babygirl
A24 releases an erotic thriller featuring Nicole Kidman as a powerful CEO who prefers to be at her intern's mercy.