Press

Looking to feature Saturday Box in an upcoming story?

Check out our press kit

Featured on the Is This Too Much? podcast:

Should Every Woman Have a Toy Box? The 26-Year-Old Behind the Toy Empire

In this episode of Is This Too Much?, Brittany Krystantos and Nikki Steele talk with the trailblazing 26-year-old Emma Xin Velicky, the founder of Saturday Box. Emma is changing the way we think about intimacy, pleasure, and kink. Having grown up in a conservative household, Emma's journey to launching her own sex toy empire has been anything but typical. But as she's learned, good intimacy is serious business - and she's on a mission to help couples explore their sexual fantasies safely and with confidence.

Listen to the podcast episode on Spotify.

Featured on the Better Sex Podcast:

Episode 262: Normalizing Kink

In this episode of the Better Sex Podcast, host Jessa Zimmerman interviews Emma Xin Velicky about how to explore fantasies and kink interests within a loving relationship. Emma shares her personal journey to kink, discusses defining kink and BDSM, and offers advice on communicating and exploring these interests with a partner. They delve into the importance of vulnerability, play, and the benefits of understanding one’s erotic interests both individually and with a partner. The conversation also touches on common misconceptions about kink, the role of roleplay, and Emma’s company, Saturday Box, which helps couples explore their kinky side through curated adventures.

Listen to the podcast episode on Spotify.

Featured in Product Review Cafe:

Saturday Box for Valentine's Day

2025 Valentine's Day Gift Guide

This year we have scoured the internet for ideas all about staying at home. This can mean anything from cooking at home more or being more sustainable here at home. I just feel like I have personally outgrown the going out phase in my life. I am usually tired early, ready for bed by 9-10. This doesn’t leave much time after I have been sitting at my computer all day or my husband has been at work for us. I have evening chores, he is tired from work, and we have kids to get in bed. The real American story to so many couples just like us.

I love that Saturday Box is pretty much ready to use. It is easy, can take as much or little time as you want to use, and the cards make it ready to use right out of the box. No real thought needed to get started up, just use the cards.

It is really easy to get wrapped up in the daily demands of life and forget that before we were parents and entrepreneurs, we were a couple. Young, wild and free. Well okay maybe not too wild and free but we were young. We have been married over 12 years and together longer. This can put a strain on what used to be new and fresh. Companies like Saturday Box understand this.

If you are looking for a way to spice up Valentine’s Day (remember it’s on a Friday this year!!) definitely check out Saturday Box!

Read the full Product Review Cafe guide here.

Featured in Authority Magazine:

Five Things I Learned As A Twenty-Something Founder

An Interview with Doug Noll

Thank you so much for joining us in this interview series! What is your “backstory”?

Thank you so much for having me! I’ve always been a bit of a hopeless romantic, just drawn a little more to the damsel in distress than the happily ever after. But I grew up in a religious community, where we didn’t have conversations about intimacy. There was nothing but scorn for something as “deviant” as kink. Even after I left the church, it was hard to get what I wanted without invoking negative stereotypes.

I threw myself into my creative work, writing romance novels, games, and short films. It wasn’t until my marriage that I could be truly vulnerable and explore everything I was writing about. I became a “sexpert” to my friends and discovered the need for a playful, intimate experience where couples could turn toward each other for fulfillment, instead of having to figure it out on their own. I created Saturday Box to help couples celebrate their kinky side and take part in each other’s fantasies.

Read the full Authority Magazine interview here.

Featured in JustLuxe:

22 Unique and Luxury Valentine's Day Gifts

A gift guide by Jarone Ashkenazi

For date nights that you will never forget, look no further than Saturday Box, a new company offering a subscription service for immersive date night adventures. Encouraging couples to reconnect and engage in fantasy fulfillment through storytelling, kink education and high-quality, cleverly curated products, Saturday Box is unveiling a special date night adventure designed to take couples on a magical journey this Valentine's Day. This exclusive experience allows couples to explore intimate scenarios straight out of a fairy tale and find a fresh, fun way to celebrate their relationships and deepen their connection.

Read the full JustLuxe guide here.

Featured in Newsbreak:

Go On An Adventure This Valentine’s Day With Saturday Box’s Enchanting Fairy Tale Date Night

Article by Misty Schwartz

Founded early last year by 26-year-old romance novelist and “sexpert” Emma Xin Velicky, Saturday Box offers curated date night adventures that seamlessly blend storytelling, kink education, and handpicked products to reignite passion and deepen connections.  This fun, sexy themed box filled with cleverly designed cards with easy-to-follow steps, a matching set of props, toys, and lingerie is going to have a huge impact on shoppers that are looking for that unique gift just in time for Valentine’s Day. 

“Couples have a lot of trouble getting what they want out of sex,” says Velicky. “According to a study of 4,000 American adults, while 97% had sexual fantasies, less than a third had actually acted on them. The kinky sex that so many people want to have is hard to plan for and often embarrassing to shop for. Our mission is to make sure that couples have everything they need to feel confident and safe taking (or ceding) control in the bedroom. At Saturday Box, we believe that everyone deserves the opportunity to bring their fantasies to life in a fun, approachable way.”. 

Embracing male domination/female submission from the female gaze, The Fairy Tale box is the newest addition to Saturday Box’s enchanting twists on classic fantasies.  Whether it’s a boss disciplining a wayward secretary or an interrogator chasing a charming spy, the adventures are carefully crafted to improve intimacy and heighten desire...

Read the full Newsbreak article here.

Featured in Dartmouth Alumni:

Winner of the 2023 Dartmouth Alumni Consumer Startup Accelerator

Coverage by Courtney Hall

Read the full article here.

Swipe to see what the experts say...

Saturday Box is a product that can reignite new relationship energy by launching conversations between partners who haven’t been able to talk to each other about intimate matters, perhaps ever.

— Cherie Morris, Dear Divorce Coach

This was the perfect product to take the spice from books to the bedroom ♥️

— Alexis Patton, Bestselling Author

I definitely would recommend this to couples who are kind of new to BDSM and kink….It is going to give you tools to enact the scenes, but I think the selling [point] of this product is the scenes themselves and the fact that they’re clearly explained, so that you could actually use the tools.

— Brittany Steffen, Sex Therapist